Creating Photography for artisans

This is an overview of the research into the collaboration between photographer and artisan.

Photographer, Art Director, Designer, Visualiser, Creative Director, Account Manager, Artist, Lecturer are but some of the many job titles I have had during my experience within the advertising world. Throughout the decades I have worked on both sides of the camera, and spent the last 3 years researching the role photography takes in enabling artisans to maximise their presence on the high street. 
As stated in my book – ‘Creating photography for artisans’, I am including some document blanks and further projects that I have been involved with my case studies. Please feel free to use the briefing sheet blank, it is helpful for both artisan and photographer, enabling them to create narrative based photography that reveals the uniqueness of the artisan trade.

Front cover of the book
Collaborative blank briefing sheet – right-click to download a copy for your use
Ash tables, each made from one piece

Participant No 1

Cumbria Timber Frame

Cumbrian Timber Frame & Joinery is a business located in the town centre of Ulverston, Cumbria, in an interiors and furniture retail shop on King Street called ‘Cumbrian Interiors’. It also has workshops located at Canal Foot which is 2 miles out of town on a modern industrial estate where the products are hand-crafted. 

The customer will never see the workshops and can only find and purchase the product in the retail shop. Although sounding like a big company, it is owned and run purely by Peter Mawson. It has had employees in the past, but now Peter is the maker, and there are self-employed sales staff at the shop. 

Tracy Wells, Ian Clegg Photography
Tracy Wells Millinery

Participant No 2

Tracy Wells Millinery

I am Tracy Wells, a couture milliner based in the lovely market town of Ulverston on the outskirts of the Lake District U.K.  I design make bespoke hats and fascinators using traditional millinery techniques.

I have been practising millinery for eight years since I put myself back into college to gain my City and Guilds Couture qualification. I have always had my own thoughts on how hats should be constructed, and I now have the opportunity actually to create them. Initially working out of the corner of my hairdressing business, I now have my own shop and workshop dedicated to millinery.

“I just let the photographer do their own thing”

Tracy Wells, Artisan 2020

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